Cast Concepts approached us with a clear objective: to create a brand identity that would elevate concrete from a utilitarian material to a medium for sophisticated home furnishings. The challenge was to develop a visual language that would communicate both the artisanal craftsmanship and the contemporary design ethos of the company.
       We began by designing a logo that balances simplicity with character. The wordmark uses a clean, sans-serif typeface, with subtle modifications to certain letterforms to echo the smooth yet textured nature of polished concrete. This approach creates a logo that is both modern and distinctive, without overcomplicating the design. 
       The colour palette was carefully selected to complement the natural tones of concrete. We chose a range of warm greys and off-whites, accented with a muted blue to add depth and contrast. This palette allows the textures and forms of Cast Concepts' products to take center stage in all visual communications.
       The resulting brand identity positions Cast Concepts as a company that bridges the gap between industrial materials and high-end design. It speaks to clients who appreciate quality craftsmanship and seek unique, lasting pieces for their homes and spaces.